Why Bears?

Years back, our CEO made choices that would change her life forever. Anna Brown, CEO and Founder of Sleepy Bear Co., made a choice to live. She has been a mental health advocate and a voice for suicide awareness & prevention. She made it through her own journey during that difficult time in her life in survival mode. She compared it to a mama bear surviving to protect her cubs. When she started this small side project, she had no idea that it would develop into the powerhouse dreamy reality that it is today. There have been necessary changes to make the brand more moldable and professional, but the root of the brand stays the same. The daily reminder that we may be exhausted and always tired, but we move forward anyway. There’s always just enough energy to make it through another day.